First of all, alchemy is stupid. It is just plain stupid on its face. IT HAS THE SAME DOMINANT CARDS with a few novelties. Wasting everyone's time pushing it.

Second, BALANCE. This is the big one. You are printing obviously broken cards just for the sake of it, apparently. You also pump up archetypes that DO NOT NEED MORE STRENGTH. Constantly you do this. Balance means you add strength to what is currently weak. YOU DON'T PILE UP ON THE DOMINANT ARCHETYPES you lazy unimaginative goons.

Third, be more creative in white especially. Lifegain counters is the most basic, dull, rookie playstyle there is.