Who else has noticed a recent uptick in the number of players who repeatedly rope from the first draw (i.e. without ever even playing a land)?

I get matched up with the same opponents multiple times every day, who do this in every single game, and have been doing so for the last few months, so it's clearly very deliberate (i.e. it's not something intermittent like a bad connection, as I sometimes see the cards in their hand light up as they're reading/reordering them). For instance, I've clocked over 100 games against a single player called "Mercuril", who has never played a single card against me.

But why? Is all this effort, time, and trolling just a ploy to accrue their daily wins? And if so, wouldn't it be quicker and more enjoyable to actually just play the game?