Random surprise Arena codes in packs would make me buy more packs
I’m posting this perhaps not in the best interest of my wallet, but I’ve found it surprising that there are not occasional surprise Arena codes hidden in physical packs. I know the revenue streams between Arena and the physical side are not very connected, and one side could conceivably cannibalize the other (maybe), but it seems like a no-brainer to me and it would very explicitly cause me to buy more physical packs, which I open for fun and the hope of getting rare cards. Right now, I limit myself mostly to prerelease boxes and the occasional collector box, as I mostly like collecting the physical cards and don’t have friends to play with. But I play a fair amount of Arena, and I would totally buy more physical packs if there was a chance I’d get a surprise arena code- for like a skin, or Arena packs, or something else fun.
Again, I’m posting this completely against my self-interest, as my spouse would kill me if I bought more Magic stuff, but I love Arena codes, and opening packs for funsies, so it seems like a win-win for everyone!