it is being covered in media the drop in arena players due to mtg keeping on increasing costs. Ie latest daily challenge - cast 40!!!! Forty!!! creatures for 750 gold. I remember when it was 20. then 30 is a pain. Forty!!!

you are doing inflation / grind cost things like this on many aspects of arena now. Stop it before player frustration and drop outs reaches level where more frequent delays and fails to get a match occur and then the whole thing declines rapidly.

feed this back to the knucklehead mouthbreather execs that think they know all but those types are responsible for driving how many good companies to bankruptcy?