The Bundles category in the Store page now shows three pre-order products for the The Hobbit set. Their Japanese texts show something unrelated to the set, however. The three texts are as follows (the parenthesized texts are comment for those who don't understand Japanese):
Pack Bundle: １枚《トニー・スターク》カード・スタイル購入時に (This is grammatically broken, but sounds like saying "when you purchase a single copy of the card style for Tony Stark"))
Pass Bundle: 「アイアンマン」スリーブと相棒：アイアンマンのブリーフケースを受け取ります。 (Iron Man sleeve and a companion: receiving a briefcase of Iron Man)
Play Bundle: © MARVEL (I guess this doesn't need any comment.)