New players and monetization
I was watching a friend play on their new account, and every single game that they go into it's decks where people have spent thousands of dollars accumulating every single mythic, and have expensive avatars, with expensive card sleeves.
It's really a bad motto to put new players against players that have had significantly more time into the game just because you think they are going to see the "pretty" things that this other person has and then spend money on your game.
It's an awful motto, and in fact does the opposite which is deter the new player from continuing because they are getting stomped by a bunch of mythics, and rare cards that most people aren't going to have because ultra whales are little and far between on a normal account.