Having been around since the birth of MTG, you guys need to pull your heads out of your own arses , because you are repeating the mistakes of the past. I get wanting to want a big profit margin but the way things are headed you are going to put yourselves out of a job. The power creep and catering to the little whiners that think the win is more then the game is going to help temporarily, but is going to do more damage then good in the long run. What has already happened was MTG did this exact thing, when they realized that power creep needed to be stopped , the little whiners left and a lot of the guys that were playing for the game had left long before. In a nutshell thier bottom line took a huge hit when they figured out the game needs balance and the only way power creep could end was in basically a land that says you win when you play it. I love this game and would hate to see it get tanked because of greed. Focus on a quality product and the profits will take care of themselves. I really dont see arena lasting very long with the way the match maker and shuffler are and the fact that you are not fixing the bugs.