Is there any hope about you guys putting actual game play back into the game or is it a lost cause? If you really wanted to make money for the game you would start with the biggest problem and that is the short gam play. Make the pros be real pros and make them build decks that use the higher end cards, then all the meta players would have to buy wild cards to play the meta decks...and if they can't then they really are not a pro are they. Magic got big because of the game play and last time they pushed for pure profit it almost cost them everything, because when the powercreep got too bad they had to reverse it and most of the players they catered to left because they had to actually play and a lot of the guys that were spending and enjoyed the game had left because of the catering. I've been with magic since the beginning and honestly my demographic is the one you want to cater to, been around long enough to get hooked on the game and my job pays very well so I have the disposable income. I used to drop 4 digits a month on magic but I haven't spent a dime in a very long time ever since the rest of my group left. I get wanting new players but it isn't worth it if it costs you established players that are willing to spend. And my play group used to buy 4-5 boxes every month ( and that was per player) , now you get nothing from me and I'm the last one and Im ready to quit depending on your reply or lack of one.